business for sale

Marketing & Public Relations Company

Businesses for Sale

Sale Memorandum

Marketing & Public Relations Company


Ref.CA033

Location Midlands

Asking Price £750,000

Confidential offered for sale


Finance available to buy this business subject to status. All regulated business is passed to independent financial advisors who are regulated by the FSA
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Asking price includes

Total Sales of circa £930,000per annum
Wide range of products and services
Sales which growing year on year
Established client/customer base
Computer administration system
Excellent opportunity to grow
Office furniture and equipment
Complete Turnkey Operation
On-going growth pattern
Strong profit margins
Blue-chip client base
Informative Website
Re locatable Business
Training and handover
Excellent reputation
Beautiful premises
Prime Location
Advertising
Goodwill

Business profile:

This business was founded by the present directors with a combination of entrepreneurial spirit and a wealth of experience in their chosen profession. Since when it has grown to become a highly successful business with a superb reputation for achievement and quality service.
The company provides a full range of professional marketing and design services including advertising, direct marketing, corporate identity, web design and build, brochure and catalogue design and production.
Its excels in point of sale advertising, media buying and strategy, plus production and post production work for television. Some work has also been carried out designing and building exhibition stands for key clients.
It has also developed a very active and successful public relations operation. Fifty per cent of this aspect of the business is also for sale. It has been very aggressive in each and every one of these key disciplines since the earliest days of trading.
The business's services are executed through medium sized corporate clients based predominantly in the Midlands who have come to realize that the company offers an excellent “one stop shop” for all their creative, marketing and PR requirements.
It has also developed a strategic relationship with a major media buying company giving it an additional competitive edge and access to an unparalleled market research facility.
The capacity of the business to turnaround all projects on deadline with complete accuracy and cost control is at the heart of the commitment to client management that has underpinned the success of this business.

Clients

The business's has a solid base of ten key clients supported by a larger number of regular customers. Both directors are actively involved in acquiring new clients.
The Public Relations arm of the operation is of particular interest. All the business it generates is based on rolling contracts that pay on a monthly basis. This division is enjoying strong growth and has clearly defined and achievable turnover and profit objectives

Customer Service
The business's unique structure is based around the quality and abilities of its entire staff. Every member of the team is New Media trained. In addition there are no junior staff in the business as the philosophy is that each member of the company must be able to handle every aspect of a project and have the ability and skills to deal with large accounts at the highest level.
This strategy has underpinned the business's abilities and helped achieve sustained business growth.

Technology
The company uses the following software packages;
Freehand
Illustrator
Photoshop
Quark
Flash Macro Media
Dream Weaver
Location

Its Midlands location has provided a real commercial benefit over its southern-based competitors. It is able to offer extremely high levels of service at very competitive prices, as it doesn’t carry the on cost of high overheads associated with London based companies in the same sector.
The well-appointed and beautifully decorated offices are situated in a desirable and easily reached area of the Midlands. Based in newly a redeveloped warehouse in “the media village” the company operates on three floors covering a total of 2000 square feet. All offices are open plan and benefit from natural light.
Advertising and marketing

The operation is an active sponsor of the local Chamber of Commerce.
They are actively involved in patronage of the Symphony Hall
They have outsourced a telesales operation to acquire new prospect customers. This generates @ 50% of all the leads they get. The directors are excellent at maximising every opportunity and they enjoy a 40% conversion rate.
There is a comprehensive web site.
Referrals are actively encouraged
Financial profile:
All financial details will be made available under the auspices of Turner Butler. This is a profitable business showing good growth objectives and strong profit forecasts for the present financial year. Total turnover for 2006 is predicted to be £930,000 with profits targeted for £150,000
Management and staff.

There are two creative staff, a studio manager and a senior designer; the agency is currently in the process of recruiting a Business development Director.

The Public Relations agency has two staff, one of which is part time- three days a week; the agency is currently recruiting a junior executive.
Support and training:

A full and seamless handover will be available for an agreed period to be discussed as part of the sales process
Reason for sale:

The directors are keen to pursue other commercial interests.
Turner Butler Disclosure Statement:

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner & Co (GB) Limited registered in England and Wales under company no. 2477988 of registered office Savoy House Savoy Circus London W3 7DA, trading as Turner Butler © Shaun Sweeney October 2006

Next steps

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