Leading wireless mobility specialist
Ref.ID011 Location South East Asking Price £ 295,000Confidential offered for sale | |
Asking price includes:
Projected turnover for the current financial year of £2.5m
Gross margins of 20%
Four years of successful operation
Widest possible range of wireless and mobile technology
Excellent supplier relationships with mainstream and specialist manufacturers
Broad customer base of Corporates, SME’s and personal shoppers
High levels of customer and after sales service
E-commerce enabled website
Excellent growth potential
Training and handover
Thriving export trade
Excellent sales ethic
Enviable reputation
Good margins
Goodwill
Stock | | Finance available to buy this business subject to status. All regulated business is passed to independent financial advisors who are regulated by the FSA | Business profile: | Established in 2003, this business is a specialist distributor of mobile and wireless technology solutions. Primarily dealing with orders from large and medium sized Corporates right through to small companies and increasingly to private purchasers via an excellent e-commerce based operation, this business offers the widest possible range of mobile and wireless technology available in the UK including a portfolio of PDAs, Smartphones, UMPCs, RIM Blackberry, GSM fax machines, Voice-over-IP (VOIP), Bluetooth, 3G / GPRS, wireless LAN, GPS navigation systems, memory, Push email, mobile connectivity software, mobile phone / data airtime contracts, vehicle / asset tracking solutions and RFID devices. One of the leaders in its field, this business works with all of the major players and manufacturers in their respective sectors and whilst serving a predominantly UK market has also established a thriving export ‘broker based’ business, particularly to countries in the Far East.
Working out of well suited leasehold premises, from which all aspects of the operation are co-ordinated, this business has one of, if not the best web site in the sector. Well designed, easy to navigate and very informative, as well as all the features that would be expected of a website representing a business in this sector – secure e-commerce facility, detailed product specifications, data sheets and product photographs etc the website also includes a Forum section enabling existing and potential customers to access product and support information not only from the business itself but from other product users.
Perhaps the cornerstone to the success of the business however results from the considerable range of value added services and technical expertise this business offers. By concentrating on its customers’ requirements, it is able to assist the customer in identifying the best solution through its highly skilled team’s awareness and knowledge of the marketplace, their extensive experience in supporting the implementation of new technology and their excellent relationships and links with the major manufacturers.
This business has maintained a consistent performance throughout its four years of operation. With a projected turnover for the current year of approximately £2.5m, and gross margins of 20%, this business represents an excellent acquistion opportunity for a new market entrant to establish themselves within this sector or an existing sector operator to acquire a major UK and international player in the mobile and wireless technology sector. | Key strengths:
Operating for four years, this is one of the leaders in its field, representing all of the major players and manufacturers and working with the latest and very best equipment on the market. This is a very well established business with an excellent reputation for honesty and integrity within the various markets in which it operates. Its reputation for customer service is no less excellent – built upon the firm foundations of high levels of personal service and a ‘can do’ attitude which permeates throughout the organisation. Staff are very knowledgeable, highly trained and well motivated with good sales rapport with customers. This business also enjoys excellent back-up from the manufacturers this business represents.
Despite its relatively small size this business competes very favourably in its sector. Always competitive – but never the cheapest – this business concentrates on delivering solutions to customers’ problems.
Whilst the vast majority of sales are to companies based in the UK, this business has a thriving export trade.
Key opportunities:
With an enviable reputation and renowned for always meeting if not exceeding Client expectations there is an outstanding opportunity to build on the existing products and services and customer base of this company. With strong demand, combined with a capacity to increase turnover, a new owner contributing fresh ideas, motivation and enthusiasm will have every advantage of building on an excellent platform. The current Owner conservatively estimates that by building on the excellent foundations that have already been laid turnover of between £5m - £10m is possible within the next two to three year period, particularly by focusing on the UK Corporate market.
One of the biggest areas for growth is the possibility of working with manufacturers to sell licences for software and maintenance, providing on-going revenue streams. Additional investment in stock would also certainly pay dividends, with sales in this sector in direct correlation to the availability of stock. There is no doubt that whilst the company has one of the best websites in the business, much could be done to ensure it remains high in the listings by more effective use of search engine optimization techniques, use of Google adwords etc. It would also be possible to ‘white box’ the website enabling other companies to tap into the excellent manufacturer relationships this business has. | | Premises:
This business currently operates from very well suited leasehold premises of approximately 2,000 square feet. There is no formal lease in place at present with the business continuing to occupy the premises on an ‘as agreed’ basis. Rent is currently £17,000 per annum. Rates are £800 per annum.
Since almost all turnover is done ‘remotely’ the business could easily be relocated. | Advertising and marketing:
This business does very little direct advertising. With an amount of manufacturer support for marketing and advertising, the business uses Google adwords to promote its very well designed, informative and easy to navigate website. It is also very effective in its PR efforts particularly in relation to new product and new technology launches, calling on a number of excellent relationships it has with approximately 40 editors who are always keen to evaluate a new product.
Perhaps its most cost effective form of marketing however is the strong word of mouth recommendation the business enjoys, testimony to the wide range it carries, its competitive pricing and its excellent levels of customer and after sales service. | | | Financial profile: | The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and the interested parties under the auspices of Turner Butler.
Turnover for the current financial year is forecast to be in excess of £2.3m with gross margins of approximately 20%. | Employees:
The Owner is responsible for the day-to-day running of the organisation, mainly operating in a Financial and Administrative capacity, supported by a Technical Director and a Commercial Director. There are two other employees operating in a sales and customer liaison capacity together with part-time accounts support. | | Reason for sale:
This is a genuine retirement sale. | | Turner Butler Disclosure Statement: This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business') The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business. For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions. Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler. You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler. Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision. Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information. This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts Turner & Co (GB) Limited registered in England and Wales under company no. 2477988 of registered office Savoy House Savoy Circus London W3 7DA, trading as Turner Butler © Shaun Sweeney October 2006 |
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