business for sale

Promotional Business Gifts Supplier

Businesses for Sale

Sale Memorandum

Promotional Business Gifts Supplier


Ref.CA043

Location East Midlands

Asking Price £ 180,000

Confidential offered for sale

Asking price includes:

Turnover circa £250,000 per annum
Circa 32% Gross profit
Run from home office – low overheads
First class, blue chip private & public sector client base
Excellent website
Training & handover
Goodwill
Finance available to buy this business subject to status. All regulated business is passed to independent financial advisors who are regulated by the FSA

Business profile:

This well established business was set up by the current owner in 1997, to address the fast growing promotional business gifts market place. This market is now estimated within the UK to be worth in excess of £1bn per annum and is expected to continue to expand in the years ahead.

The company is very effectively run by the husband and wife owners. The professionally designed, maintained and hosted website serves as a main ‘shop window’ to the business and is used as an effective selling tool to new and existing enquiries, enabling easy and effective conversion of enquiries without the need for sampling.

Having been operating for ten years, and due to consistently high service levels, much repeat, follow on and annual business is enjoyed. Current sales to quote conversion ratio is in excess of 50% - much higher than that experienced elsewhere within the industry.

The company covers the full range of products including:

1 Diaries
2 Calculators & clocks
3 Corporate clothing to include sweatshirts, polo shirts, T shirts and fleece garments
4 Calendars
5 Pens
6 Conference folders and pads
7 USB drives
8 Mousemats
9 Golfing requisites including tees, balls, towels and banners
10 Hampers
11 Awards – to include trophies and glassware

Turnover is spread across the product range with repeat diary orders accounting for approximately 15% of turnover.

Customer Service

The highest levels of personal and responsive service sit at the hearts of the company’s business philosophy.


Key Strengths

This is a sound business enjoying a high level of repeat ordering that is ripe for further expansion and exploitation. The current owners are justifiably proud of the reputation they have gained through being ‘easy to do business with’ and to always ensuring that they deliver on time and to budget and to being very competitively priced.



The typical ordering cycle is as follows:

1 Sales enquiry is generated through customer visit, website or by email.
2 The enquiry is acknowledged and sample or emailed visuals are submitted. Artwork and logos are provided by the client.
3 The order is placed.
4 A fifteen day turnround is normal although some orders can be fulfilled more quickly.
5 95% of completed product is delivered direct from the supplier to the client.

In the ten years of operation circa 1,000 clients have been serviced with approximately 200 being regular in that orders are placed every year. A number of very well known private and public sector organisations use the company’s services on a regular basis including Government Agencies, hospitals, financial services companies and property developers.
Growth and Expansion

In looking forward a new owner/investment team will be able to grow the business from a sound base. The recruitment of a limited number of staff to include an office manager will free up more time for direct sales effort. A sales executive can also be recruited, who may work on a commission only basis.
Premises

The business is run very effectively from the owner’s home office; this ensures overheads are kept to a minimum.
Advertising and Marketing

In addition to the website, leaflets and brochures are produced and regular emails are sent to clients with a monthly ‘special offer’. The business has now reached the stage however, where it would benefit from the development and execution of a strategic marketing plan addressing all media activities.
Financial profile:
The business is being offered for sale on a going concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business is financially stable with low levels of borrowing and enjoys a strong order book with high gross margins and has shown consistent performance since trading begun. The current turnover is circa £250,000 per annum.
Support and Training

A full period of training, handover and familiarisation will be provided to ensure a smooth transition to new ownership.
Reason for Sale

The current owners are relocating abroad and are therefore looking to dispose of their interest in the business.
Turner Butler Disclosure Statement:

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner & Co (GB) Limited registered in England and Wales under company no. 2477988 of registered office Savoy House Savoy Circus London W3 7DA, trading as Turner Butler © Shaun Sweeney October 2006

Next steps

If you are interested in finding out more about this business please:

  1. Click here to generate the Confidentiality agreement with your details
  2. Print the confidentiality agreement
  3. Sign the confidentiality agreement and fax each page of the document to 0870 432 3611
  4. We will contact you and put you in touch with the seller of the business.

[back to businesses for sale] [return to top]