business for sale

Established retailer of Lingerie, Swimwear and Night Wear

Businesses for Sale

Sale Memorandum

Established retailer of Lingerie, Swimwear and Night Wear


Ref.AB035

Location West Midlands

Asking Price £149,000

Confidential offered for sale


Finance available to buy this business subject to status. All regulated business is passed to independent financial advisors who are regulated by the FSA
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Asking price includes:

Qualified fitting service
Wide range of top brands catering for all sizes
Prominent highly sought after High Street location
Regular exhibitor at charity and bridal events
Repeat Client base
All fixtures and fittings
Training and handover
Excellent reputation
Good profit margins
Leasehold property
Advertising
Goodwill

Business profile:

This very successful lingerie retailer is located in a small village approximately seven miles from the centre of Birmingham, a very attractive and popular residential area for many who work in the city. Established in 1995, this business was taken over by the current owner in 2000 and moved to its present High Street location less than twelve months ago.
The key to the success of this business has been customer service – in terms of the personal attention each and every Client receives on entering the shop and its deliberate maintenance of high stock levels to ensure there is a wide range of choice for every customer whatever their size. This business sells as wide a range of lingerie, swimwear and night wear as you would expect to find in any City Centre Department Store. All of the mainstream brands of Lejaby, Fantasie, Freya, Charnos, Ballet and Speedo can be found in this outlet together with other brands from Italy, Sweden and Canada. To ensure complete customer choice this business also holds a wide range of supplier catalogues and will order products from any brochure a customer requests.
With their excellent product knowledge the staff ensure that every customer leaves fully satisfied with their choice of garment – both in terms of style but perhaps most importantly, fit. This business operates a fully qualified fitting service. Customers are drawn to this outlet from all over the West Midlands safe in the knowledge that the service they receive will far outstrip anything on offer from the major fashion retailers and department stores. Its volume of regular customers is significant and growing with its frequent appearances at bridal exhibitions and its recent re-location to a more central position.
This business recently won a highly regarded Local Business Award voted for by the local population.
Customer Service:
The business offers high quality customer care. Each and every customer receives personal attention from the friendly and professional staff. This business offers a fully qualified fitting service and the widest range of merchandise available for customers of all sizes.

Key Strengths:
The key to success in any retail business is location. This business is ideally located – adjacent to a major supermarket which attracts exactly the right target audience. The large display window ensures food shoppers are reminded of the wide range of lingerie merchandise available each time they visit. What better recommendation can there be than the fact that there is a waiting list of retail businesses looking for premises in this area.
This shop is well known and maintains excellent relationships with its customer base. Word of mouth recommendation and the very successful strategy of targeting charity and bridal events ensure a constant, steady stream of new business.
Key Opportunities:

With the wide range this outlet has available coupled with its willingness to order specific items from its wide range of catalogues suggests this business would benefit greatly from a web-site. With small order processes already in place this business could easily meet the demands for other small orders placed via the web.
Whilst this business already has quite a significant customer database, it is felt that this could be expanded significantly offering the opportunity to communicate with customers past present and future during peak and off-peak trading periods.
The business currently exhibits at a number of bridal exhibitions throughout the year. The list is by no means exhausted and attendance at many more of these very successful events would impact turnover and profitability quite significantly.
Premises:
This business enjoys a prominent, busy location close to the site of a major supermarket, resulting in high levels of awareness and excellent footfall. There is excellent car parking. A large display window facing onto the main road takes full advantage of the high volume traffic drawn to supermarket and ensures the merchandise is on show to as wide a target audience as possible.
The secure leasehold premises are approximately 500 square feet and are well fitted out. The annual rent is £15,000. There are nine years left on the lease with a four-year break clause.
This location is highly sought after with many businesses actively seeking and indeed on a waiting list for retail premises in this area.
Financial profile:
The business is being offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Employees:
The business is managed by the current owner with the assistance of 2 highly experienced, friendly and professional staff.
Support and Training:
The owner will provide full business familiarisation, training and handover to ensure a smooth business transfer.
Reason for Sale:
The owner wishes to devote more time to other business interests.
Turner Butler Disclosure Statement:

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner & Co (GB) Limited registered in England and Wales under company no. 2477988 of registered office Savoy House Savoy Circus London W3 7DA, trading as Turner Butler © Shaun Sweeney October 2006

Next steps

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